Why are we doing this?

Honda seeks to regain share of the AWD market.

So what’s the real problem?

When consumers look for a vehicle capable of dealing with harsh winter weather, they don’t always think of Honda

When we fix the problem, what will success look like?

Improve Honda’s reputation for dealing with harsh cold, snow, and ice. People want to be part of Honda, they have an emotional connection with the brand

Honda knows you need the ability to perform in severe weather. Watch the 2019 All-Wheel-Drive Honda Pilot Touring take on the winter weather conditions in Baudette, Minnesota.

The 2018 Honda CR-V is perfectly equipped for whatever winter has in store. Watch it take on harsh icy terrain at a testing facility in Baudette, Minnesota

The 2018 Honda CR-V is perfectly equipped for whatever winter has in store. Watch it take on harsh icy terrain at a testing facility in Baudette, Minnesota

Screen capture of our Baudette site

Desktop

Animation test for the developers.

Tablet and mobile designs

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Mobile-Fade

Social gifs for Twitter

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Facebook Video