We might talk a lot about boards of the snow variety but when Jimmy Styks commissioned us to introduce our talents to the SUP world, we grabbed a paddle and jumped on board. With a logo refresh and an in depth brand bible with everything from messaging to photo treatments, we were able to design a fresh new take on the Jimmy Styks board collection. Creating boards with colors, designs, and patterns not found anywhere else in the SUP space, we helped elevate stand-up paddle boarding as a favorite new summer activity.