AVG AD Campagine

_

Print ad campaign for the release of AVG 8.0. We also created a mirco site filled with rich media. The brief we got for this project was to try and make AVG seem more human. So we came up with the idea to make AVG the hero by saving all the hackers they put out of business. We created the Hugs For Hackers campaign and created a whole back story to go along with it. 

avg_print-1avg_print-1
avg_print-2avg_print-2
avg_print-3avg_print-3

Wired Magazine

MagADMagAD

WEB Content

_

_

Hackers need our help. They need our hugs.

_

Investigative Field Reporter: Grace Fielding, get to the bottom of this "Hugs" thing as she grills Dr.Chester with the "Tough questions" and even tracks down a few "Real-Life" out of work Hackers!

_

Meet LordExodus, PhantomOverRide, TheSamarai, CyberSiren, PunkyWorm13, Norton (The Fat Cat) and Dr. Chester!

_

The hackers arrive at the haven, only to be greeted by Dr. Chester..........and a "hug"

_

Lord Exodus and Phantom OverRide find their bedroom not so "roomy".

_

It's a painful group therapy session, as Dr.Chester addresses his hackers by their "REAL NAMES"...Hugs For Hackers group therapy Stripped Real Names.

_

It's group therapy time and the Hackers are face to face with the source of their frustrations!

_

Dr. Chester finds himself in a sticky situation, after Norton fails to protect him from the hackers.

Hugs for Hackers Mirco Site

_

Web_LayoutWeb_Layout
AVG-FooterAVG-Footer