Fantastic Beasts and Where to Find Them is the prequel to the Harry Potter franchise. The film stars Eddie Redmayne as Newt Scamander, a wizard with a case of magical beasts who travels to 1920s New York City. To embrace the magic and whimsy of the film, we pitched digital content that brought fans into that magical world bit-by-bit, beast-after-magical beast.
The Fantastic Beasts website will be an in-world site set in 1920s New York City - the setting for the film. It will play on the idea that the magical beasts have escaped Newt's case, and over time the site will begin reacting to the beasts and magic occurring around the city. On the site, fans are urged to explore locations from the film, find clues, and uncover Easter eggs that will give them exclusive film content, as well as help them navigate through the story of the site. Eventually, all of the beasts will escape from Newt’s bag, running amok on the website. When people explore the site they will see that the creatures have taken over the different modules and are reeking havoc. Magic will have swarmed the site and now fans need to figure out how to get these creatures back into Newt’s bag.