When thinking of safe sex, Vegan condoms aren’t always top of mind for young people. So how do you interject the Glyde brand into the Millennial conversation in a fun and relatable way, while intersecting with the vegan lifestyle.

 

Through the use of social-friendly images and visually pleasing Instagram filters, we were about to create an image series that speaks to the demographic in a way that they understand, with familiar language and phrases as casual as their sex lives.