Why are we doing this?
Honda seeks to regain share of the AWD market.
Why are we doing this?
Honda seeks to regain share of the AWD market.
So what’s the real problem?
When consumers look for a vehicle capable of dealing with harsh winter weather, they don’t always think of Honda
So what’s the real problem?
When consumers look for a vehicle capable of dealing with harsh winter weather, they don’t always think of Honda
When we fix the problem, what will success look like?
Improve Honda’s reputation for dealing with harsh cold, snow, and ice. People want to be part of Honda, they have an emotional connection with the brand
Honda knows you need the ability to perform in severe weather. Watch the 2019 All-Wheel-Drive Honda ODYSSEY Touring take on the winter weather conditions in Baudette, Minnesota.
Screen capture of our Baudette site
Animation test for the developers.
Tablet and mobile designs
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